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Global superstar, Rihanna, is trading the music studio for a makeup lab. Last year, Rihanna teased the release of her makeup line over her social media accounts. A little over a year later, Fenty Beauty was released.
“Beauty for All”, is Fenty Beauty’s tagline, and that is nothing short of the truth. The most impressive of the 16 products is the Pro Filt’r Soft Matte Longwear Foundation, which retails for $34. On Sephora.com, the foundation is described as “the ultimate photo filter” but that is not the reason it is receiving such high praises. The foundation boasts a line of 40 different shades, ensuring that everyone is able to find a perfect match. The beauty industry has long been accused of not being inclusive to all skin tones, especially deeper ones. For comparison’s sake, we could look at Kat Von D’s Lock It Foundation ($35). This foundation has 31 shades, which is only 9 less than the Fenty foundation. However, it is the types of shades that makes a difference. Rihanna commented on the trend that there tends to be more middle-ground shades, and not as many shades that are VERY light or VERY dark. Rihanna is looking to change that, stating “You want people to appreciate the product, and not feel like ‘oh that’s cute, but it only looks good on her’”.