L’OREAL Paris started the “Women of Worth” award
‘Tis the month for giving, and L’OREAL Paris is giving away $35,000 to a woman they believe deserves it. Now this is not gifted to a woman who loves L’OREAL’s cosmetics (although, who doesn’t?), but to a woman who goes above and beyond and is really “a woman of worth”.
What is “Women of Worth”?
L’OREAl Paris’ “Women of Worth” philanthropy project aims to honor women in the United States that are selflessly helping their community. Women who created non-profits, and volunteer their time to help those in need. L’OREAL aims to recognize those that are helping others to the best of their ability, but may not get the appreciation they deserve.
How does it work?
Nominees were able to be submitted by either themselves or those who feel they deserve it. After, the top ten were chosen by a panel of judges in the media and business industries.
The nominees were judged on four different aspects: Impact, Community Needs and Solutions, Passion, and Innovation.
Those top 10 honorees will receive: “a $10,000 donation on behalf of each Honoree to a charitable organization of her choice…, and an all-expense paid trip to New York City…to be recognized at an Awards event.ecognized at a national conference held by L’OREAL.” These nominees will also now be included in volunteer panels, and conferences that L’OREAL hosts.
One honoree will then be chosen (via an online voting process) as the “2017 Woman of Worth”. She will receive an extra $25,000 toward the organization of their choice.
Let’s meet a couple of nomineesEmbed from Getty Images
Founder of Mentari, an organization that helps survivors of human trafficking.
Partner in Dog Tag Bakery, which is a program that helps veterans get an education at Georgetown University while also getting business experience while working for the Dog Tag Bakery.
Founder of LemonAID Warriors, an organization that helps children get involved in important causes that they care about.
These are just three of the ten amazing women who are being recognized for the difference that they are making in our country. For such a prestigious brand like L’OREAL Paris to give these women the spotlight and celebrity-treatment they deserve is truly remarkable. In addition, these women get a donation to pay it forward. I hope other large brands follow suit!
You can vote on this website throughout November, and the winner will be announced in December.